Official: Triumph to launch Motorcycles in India

Official Press release

Iconic British motorcycle manufacturer Triumph has announced its intention to enter the Indian market.

First established in 1902 and now based in Hinckley, Leicestershire, UK Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world. For many years Triumph has produced a wide range bikes which perfectly blend design, character, charisma and performance. At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.

The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple, the award-winning Daytona 675 Supersport machine and the recently launched Tiger 800.

Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market Nick Bloor, CEO of Triumph Motorcycles, UK said   “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

About Triumph

First established in 1902 and now based in Hinckley, Leicestershire, Triumph Motorcycles is the largest British-owned automotive manufacturer, producing around 50,000 bikes per year.

With an impressive 2011 product portfolio in place, including two brand new adventure bikes, and a strong future model development programme in place, Triumph is set to continue to enhance its status in the market place.

Triumph currently employs around 1,200 personnel worldwide and has offices in the UK, America, France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors.  Triumph has manufacturing facilities in Hinckley, Leicestershire and Chonburi, Thailand.

Key Personnel

Steve Sargent , Director of Emerging Markets:  Steve is an alumnus of Harvard Business School and the University of Wales College, Cardiff.

Steve first joined Triumph Motorcycles in 1994 in the Purchasing function. In 1999 he relocated to Kuala Lumpur to set up a regional purchasing office.

In 2001 Steve moved over to Thailand to setup Triumph’s first manufacturing facility and since then has been Managing Director for the Thailand operations which comprise of 3 factories.

Ashish Joshi , Managing Director – India: Ashish received an MBA from London Business School and an engineering degree from National Institute of Technology, Nagpur. He is also an alumnus of IMT Ghaziabad. Ashish started his career as an Engineer Trainee with Essar Steel and joined Royal Enfield in 1998.

At Royal Enfield he was involved in Sourcing, Sales, and Marketing and Product Management functions before relocating to London in 2003 to set up the business for Royal Enfield in Europe.

Till recently he was heading European operations for Royal Enfield and has hands on experience of market entry and establishment of motorcycle businesses in various countries of Europe and Asia.