REPORT: Revised Ford Figo launched; Brochure, Images & details inside

Ford India has launched an updated version of its popular hatchback, the Figo in Mumbai. The car has received a host of revisions that are mechanical as well as aesthetic. (Click here for our first report: Ford Figo launched)

Following are the ex-showroom (New Delhi) prices and the list of changes on the facelift:

­- New Ford Figo price-list (ex-showroom New Delhi) 

Figo 1.2 DuraTEC Petrol:

1.2 LXI: Rs. 3.85 lakhs

1.2 EXI: Rs. 4.23 lakhs

1.2 ZXI: Rs. 4.53 lakhs

1.2 Titanium: Rs. 5.02 lakhs

Figo 1.4 DuraTORQ TDCi Diesel:

1.4 LXI: Rs. 4.82 lakhs

1.4 EXI: Rs. 5.21 lakhs

1.4 ZXI: Rs. 5.51 lakhs

1.4 Titanium: Rs. 6.00 lakhs

– What’s new

  • New-look front fascia; redesigned front bumper and radiator grille
  • New headlamps
  • Two new shades; ‘Bright Yellow’ and ‘Kinetic Blue’ colors added to the palette
  • New tail-lamp graphics
  • New fabrics and new seat design; added lumbar support and  new head-rests
  • New ‘Reviera Blue’ instrument panel color
  • New steering column mounted audio controls
  • Double Bulb weather strips on the door, for better NVH levels and a quieter cabin
  • New alloy wheels and wheel-cap design
  • Improved engine calibration for better pickup
  • Improved gear-shift quality
  • New Accessories; Satellite Navigation, art-leather seats, roof-rails, scuff-plates, etc.

– What Ford missed-out in the facelift 

  • Rear-Power Windows
  • Additional ground-clearance
  • Increased power-output; no ECU-remaps as rumoured earlier

– Pointers from the press-conference 

  • The Figo will soon be completing its 30th month into production. It was launched over 2 years ago.
  • It is the most awarded Indian car ever. The Figo has over 20 accolades to its name.
  • Ford has sold over 2.35 lakh units of the Figo ever since its launch in India.
  • 60-70% customers of the Figo are first-time car buyers.
  • Ford currently has 230 sales outlets across the country. The American car-maker plans to expand to 500 outlets by 2015.
  • EcoBoost powered Figo unlikely – “The current engine-options available on the Figo go well with the cars market positioning. The EcoBoost would further increase costs, which we clearly want to avoid,” said, Mr. Michael Boneham, President and Managing Director, Ford India.
  • CNG/LPG powered Figo under consideration – “This is one aspect that we are strongly looking at for our products. I’m not going to announce what we’re going to do with our products, but we are definitely analysing the possibilities of LPG and CNG powered cars in our portfolio. I myself think Diesels are much more practical though,” said Mr. Boneham.
  • Figo S/ Figo 1.6 ruled out – “We had considered doing a Sports version on the lines of the Fiesta S, however judging by the response we have got from the consumers, majority of the Figo buyers are also first-time car buyers. The priority for them while buying a car is value for money and the current car makes a great case for itself,” said Ford India’s Mike Boneham.
  • Ford is currently analysing a range of products from its global portfolio for a launch next year. Michael Boneham has confirmed that the Fiesta hatchback and the B-Max are currently “topping the list.”
  • Fiesta sedan’s facelift currently undecided – “The Fiesta was always meant to be a niche product. We never expected it to be a seller and the idea of launching it here was to give the market a taste of Ford’s global portfolio. We haven’t yet decided on what we are going to do with the product next, as we are currently focusing on the 8-products (hints that the facelift does not count as one of the eight products) that we have lined-up for launch (till 2015).”