Tata Motors have dropped the prices of its line-up by Rs. 29,000 to upto Rs. 50,000 depending on the model. The news comes at a time, where the company has been struggling to make a mark and sales have plummeted to 10K mark from 20K.
Tata Motors has been constantly losing its market share and lost the third spot to Mahindra in 2012. In February the sales were down 62% and the company managed to sell only 10,613 vehicles taking it further down the ladder to the fifth position.
The Nano has been constant facing sales decline and the Safari Storme could not carry on the hype the SUV made at the time of launch. Besides the Manza Club Class has also very few takers.
The Indica & Indigo are no more favourites amongst the taxi & fleet operators which have been replaced by the Toyota Etios and Maruti Dzire Tour.
Tata Motors is offering heavy discounts and various schemes to attract customers and regain their confidence.
Ageing product line-up is of the main concern coupled with reliability, service and quality issues. If you glance at the prices, the cars not any longer satisfy the value-for-money equation and seem to be a bit pricey as compared to a few competition models. Also a wide range of choice in terms of multiple variants is also one concern we sense, which may confuse the buyer and the seller to offer the best suitable choice.
Tata Motors will launch a slew of new models including new variants in 2013.There are no major launches happening in 2013 and we could expect only facelifts and new variants from the Indian car maker.
Info Source: ET
