The Indian unit of Skoda Auto, will give up its India-specific tag line this year in favour of its global slogan under a rebranding campaign.
The auto maker will drop “Obsessed with quality since 1895” and turn to “Simply Clever” in the last quarter of the calendar year.
“We will take over the worldwide positioning with the launch of a new car in the sedan segment,” said Thomas Kuehl, member of the board, sales and marketing, at Skoda Auto India.
Skoda India sells models such as Superb, Laura, Fabia and Yeti SUV. Saatchi and Saatchi India, which will launch Skoda’s new campaign in India. Skoda’s new tagline is an example of “one more German brand migrating from historical, rigid, inflexible engineering and quality—reflecting the product—to more accessible, fuzzy, human values like joy, truth, cleverness—reflecting the driver.