Maruti Suzuki Swift was awarded the Frost & Sullivan 2010 Aspirational Car of the Year Award in Segment B. The award was received by Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India Limited.
The Frost & Sullivan ‘Aspirational Car of the Year’ Award is conferred to a manufacturer based on a structured research process and by evaluating the performance of its products by end users. The “Voice of Customer” survey recognizes an OEM that has launched the best models across various segments of passenger vehicles, satisfied aspiring needs, and been rated high for its achievement in “Excellence in Technology and Innovation”.
In addition to the methodology followed, specific criteria were used to determine the final ranking of competitors in the industry. The recipient of this Award had to excel in one or more of the following criteria:
Improvement in customer satisfaction levels
Reduced churn rate
Reduction in operational costs while maintaining high levels of satisfaction
Imitation by competitors
The Swift continues to be the most popular and aspirational car for the customers.