Tata Motors will launch the Aria in Indian within a month. Tata Aria was unveiled at the 2010 Delhi Auto Expo and will compete with Toyota Innova and Mahindra’s Xylo.
According to some sources the Aria may be priced at Rs. 10 lakh mark and will come with a 2.2 litre DICOR engine. It will also sport 6 air bags and Electronic Stability Program (ESP) which will make Tata the first Indian manufacturer to come with this technology.
Tata have come up with a website, www.buildadreamcar.com that will help promote the Aria.
The website allows Tata Aria fans to sign-up for free and design their own dream car. Once the designs are submitted, three best entries (design catagories- popular, fastest, creative) will win a 10 day trip across India in the new Aria.