Tata Motors to launch 10 Prima variants in 2011

Tata Motors plans to launch three variants of Prima, a world truck platform, in the next two months. The company has started production of the variants at its Jamshedpur plant.

Tata will be launching two variants of mining tippers on Prima platform — 31 tonne with 380 HP and 25 tonne with 280 HP — in June for mining applications and a 31 tonne with 280 HP tipper for construction applications in July this year.

Tata motors also launched the ‘Tata Delight’, a customer loyalty programme for commercial vehicles owners.