Tata Motors are set to launch the Nano small car in Bangladesh from early next month, according to the local distributor. Abdul Matlub Ahmed, chairman of Nitol-Niloy Group said that the plan to import up to 2,000 cars initially but the figure will be raised with increased demand in the country,” said Abdul Matlub Ahmed, chairman of Nitol-Niloy Group.
The Nano, one of the smallest as well as the cheapest cars in the world, was likely to cost around 500,000 taka ($6,098) in Bangladesh,
Used cars from Japan are most popular in Bangladesh for their high quality and reliability, but they are expensive. This could be an opportunity of Tata Motors to cash in where one could get an affordable car.
The Nano was scheduled to be launched in Bangladesh last October, but the pricing issue delayed it. The Local distributor is targeting to sell 10,000 Nanos in a year.
The new markets will help Tata Motors to better utilise the capacity which is currently not used to its full potential. The 2012 Nano with added features will certainly attract many first time buyers who wish to own a new car.