Toyota launches “Corolla Altis Sport”

In an effort to appeal to ‘target young car enthusiasts’ Toyota has launched a limited edition variant of its Corolla Altis. Named the Corolla Altis Sport, Toyota says the car has been designed to ‘give customers the stylish image of a car which is youthful and sporty’. The new variant features a rear spoiler, side skirts, dual tone seat fabric and wood finish rear cup holders.

Toyota says that these changes ‘heighten the feeling of luxury and elegance’. However, it can be argued that the launching of a limited edition variant less than a year after the car’s launch is an attempt to increase sales of the car that has not done as well against the Corolla’s bitter rival, the Honda Civic, as Toyota would have liked.

Sales for the two cars have been almost neck and neck since the launch of the Corolla Altis last June. The Civic, by comparison, has been on sale in India since 2006. Only 300 units of the Corolla Altis Sport will be made. The car will be priced at Rs. 11.35 lakh (ex-showroom Delhi).

Source: Autocar India