Triumph to launch bikes in India

With the big guns like Harley, KTM, Ducati, BMW and the recently launched Hyosung motorbikes, iconic motorcycle maker Triumph is also considering the entry in India.

The 100-years-plus, UK-headquartered, Triumph Motorcycle is evaluating opportunities to mark a foray here, to cash in on the booming economy.

The Leicestershire-based firm, also the largest surviving British motorcycle manufacturer, is said to exploring a tie-up with an Indian company which would be able to handle imports and distribution not only in India but in neighbouring countries, also.

Triumph rolled out its first motorcycle in 1902 and has legendary status in the automotive space. Their move comes at a time when sales of luxury products, especially cars and motorcycles, have scaled new heights, thanks to improved spending power among Indians.

Confirming the development, Mr. Peter Huckin, export sales coordinator at Triumph, said, “Regarding our current situation, we are considering options for how and when to enter the Indian market. We see the market as having strong potential now and especially for the future.” Triumph manufactures a variety of models under the segment of Roadsters, Supersports, Adventure, Touring, Classics and Cruisers. Its engine size ranges from 675cc to a massive 2,300cc.

A few days ago, the US’ iconic Harley Davidson announced assembly plans for India through a plant to be operational by next year. This will bring down the cost of a Harley substantially.

However, Triumph will be looking to sell its bikes via the completely built unit route, possibly starting with a limited range of offerings. Based on the response, it could expand the number of models in later months.

The cost of Triumph bikes in the US ranges from US$ 7,699 (Rs. 340,000) to US$17,300 (Rs. 766,000). Their ex-showroom prices in India could start at more than Rs. 700,000, considering the high duties.