We reported about the TVS Pheonix a few days back with all details along video. The bike launch seems just around the corner. The Pheonix will be a very important model for TVS as the company has not been able to keep up the sale momentum and has now slipped to the fourth position.
TVS which launched the Flame 125 but it soon caught up in a legal battle with Bajaj due to the Digital Twin Spark technology and had to with draw it from the market. The company launched the Flame SR with CVTi technology and later also won the legal battle but had lost the initial hype and sales of the Flame remain flat.
With competition offering new and refreshed products TVS has decided to launch a all new model which will give the company a hold in the 125cc segment which is currently growing faster than the entry level segment.
The Pheonix was showcased as a concept Radeon at the 2012 auto expo. The TVS Phoenix will be powered by a 125cc engine capacity mated to a 5 speed gear box.
The brand would represent a bold new statement in the executive motorcycle segment. Specifically tailor made for the everyday rider, this bike is feature packed and will provide an exciting riding experience and a modern styling.
Image Source: ACI