TVS will launch an all new motorcycle Phoenix in September during the festive season. The company had showcased the Radeon motorcycle at the 2012 auto expo as a concept which looked production ready.
The TVS Phoenix will help the company to further establish itself in the growing executive segment. The company has lost its third position and now ranks fourth behind: Hero MotoCorp, Honda and Bajaj.
The company claims the product will be the best in the segment by its unique features as compared to its competitors. The bike features premium styling, single downtube tubular steel frame, petal-type front disc brake, electric start and digital instrument console.
The other features include air craft inspired decals, twin LED pilot lamps ,roto petal disc brakes ,alloy wheels, duel spring suspension, fully digital cockpit meter console, hazard lamps, digital fuel meter and engine kill switch.
The TVS Phoenix will be powered by a 125cc engine capacity mated to a 5 speed gear box.
The brand would represent a bold new statement in the executive motorcycle segment. Specifically tailor made for the everyday rider, this bike is feature packed and will provide an exciting riding experience and a modern styling.
The Phoenix will be positioned above the Flame and will have to compete with Bajaj Discover 125ST, Hero Ignitor and Honda Stunner.