Volkswagen to launch Beetle in India by November

Volkswagen has confirmed the launch of Beetle in India by November 2009. The Indian unit of Volkswagen said pricing the Beetle competitively was a big challenge for the company and blamed taxes and logistics for the high price. “But we are working very aggressively on Beetle’s debut in India,” said Neeraj Garg, Volkswagen India’s director for passenger cars.

The German carmaker, now owned by Porsche Automobile, which already sells the Passat and Jetta models in India, expects the Beetle to have a product segmentation of its own and instead of competing with other imported smaller hatchbacks, most notably the Fiat 500, which costs Rs 15 lakh exshowroom price in Delhi.

Also known as Bug, the Beetle will sport a 1.9-litre TDI diesel engine and a 5-speed manual transmission. Its other features will include rain sensors and cruise control, along with acoustic rear parking sensors to fit into small parking spaces. Its safety features will include ABS, traction control, anti-skid system and standard front and side airbags.

The Beetle is expected to cost around Rs. 20 lakhs in India.

Source: Economic Times