Volvo now Official Car Partner for Lakmé Fashion Week 2012

Volvo Cars, known for its luxurious Scandinavian design, announces its association with crème de la crème fashion property, Lakme Fashion Week as the “Official Car Partner”. Volvo Cars will set its foot in the Indian fashion arena with Fashion Diva Ritu Beri. The two “Icons of Luxury” will showcase designs which have stemmed out of a common philosophy of ‘Designed Around You’.

‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

Commenting on this foray, Mr. Tomas Ernberg, Managing Director, Volvo Auto India said, “Our synergies with Lakme Fashion Week reflects our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal. In keeping with our philosophy of “Designed Around You”, Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”

Volvo Cars has made a significant impact internationally and in India by winning several coveted awards for it’s design and style. To know more please log on to

About Volvo Auto India:

Swedish luxury carmaker Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad, Chennai, Kochi and Pune. The company currently sells four luxury models:

  • Volvo XC90 – A 7-seater luxury SUV which is sturdy and apt for Indians.
  • Volvo XC60 – A technologically advanced compact luxury SUV.
  • Volvo S80 – An exquisitely elegant sedan
  • Volvo S60 – A sporty sedan