Yamaha launches upgraded Crux, to focus on rural markets

Having achieved a strong presence in urban markets, Japanese two-wheeler major Yamaha now plans to tap rural markets in the country by launching more models at affordable prices.

Yamaha has refreshed the Crux a strong seller for Yamaha in the rural areas.

“We have so far seen good sales in urban areas, mainly in the big cities, due to our image as a premium bike-maker. Now to further accelerate growth, we will strengthen our presence in rural markets,” India Yamaha Motor National Business Head Roy Kurian said. “Currently, about 40 per cent of our sales come from rural areas and we want to increase this further in the coming days,” Kurian said, adding that the company will launch more models with an affordable price tag.

The firm claims its low-end model, the Crux, already enjoys good demand in the rural market. “Our main product, the Yamaha Crux, is well accepted in rural markets and the YBR 110 also contributes significantly to our sales,” he said.