Yamaha to launch scooters in India

Japanese two-wheeler maker Yamaha said it will introduce scooters in the Indian market in order to tap the potential in segment. The company is currently conducting a feasibility study on the scooter market, which is expected to be complete by the middle of this year.

The feasibility study is focusing on areas such as the model to be introduced and possible timeframe of launching the product in the country.

A model from our existing global scooter portfolio will be launched here or a completely new product will be developed for the Indian market. The Indian two-wheeler market comprises about 80 lakh units per annum, of which over 75 per cent is constituted by motorcycles.

The company is also aiming to increase its market share in the 150cc motorcycle segment to 25 per cent by the end of this year from 15 per cent at present. The segment comprises about 8.5 lakh units per annum.

Source:  ET