Audi’s first offering of its compact luxury SUV – Audi Q3 is a success – 500 bookings within 5 days of launch. Audi Q3 bookings were limited to 500 bookings only. Equipped with a powerful and efficient 2.0 TDI Quattro engine, the Audi Q3 is priced at Rs 26,21,000 onwards (Ex-showroom Maharashtra) for the base grade and Rs 31,49,000 onwards (Ex-showroom Maharashtra) for the high grade.
The next round of bookings to open soon with only 500Audi Q3’s available in next set starting end of June, 2012. The New marketing strategy pays off with strong associations on social media, web channels, music video, booking parties, customer drives, mobile apps such as Audi Magazine and Audi Model specific apps.
Audi has also launched the “Start Young” music video starring John Abraham to drive a stronger connect with youth. Audi has launched a special website (http://www.audi-q3.in/) for Audi Q3 to drive a stronger connect with youth.
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