Bajaj Auto, India’s second largest two wheeler maker has discontinued two commuter models: Platina 125 & Boxer 150 due to fading demand. Models which donot meet sales target are discontinued; a strategy the company has been following for quite some time. In the past the company even discontinued models within 3 months form launch. A fine example is the Caliber Aspire and Caliber Croma.
Bajaj has decided to phase out the Boxer BM 150, only after a year in production. The bike was launched to target the rural market priced at Rs. 43,000 (ex-showroom Maharashtra), was the the cheapest 150 cc bike in India. It also tagged as Bharat Bike, which has simple styling and rugged built.
The Boxer 150 however failed to attract buyers in the rural areas, where Hero MotoCorp has strong dominance. The company will discontinue them model in the domestic market and will continue to manufacture for export markets. The Paltina 125 will also face the same fate and will be pulled out soon from the local market.
In the 125cc segment, Bajaj currently has 2 models: Discover 125 and Discover 125 ST which was launched a couple of months back. Bajaj will continue to sell the Platina 100 which is doing decent 50,000 units per month. Bajaj also sells the Discover 100 which helped the company increase its share in the 100cc segment.
The Pune two-wheeler maker is also working on a new Discover 100 which could be based on the new Discover ST platform.