BMW 3 Series launched, sheer driving pleasure redefined

BMW launched its all new 3 Series premium sports sedan in the Indian market today. The car is set to re-define the segment in terms of features and technology. The new Series is the first and big launch for the luxury car maker in 2012. BMW has gone a step ahead in terms of features in the all new 3 Series. Launched with two engine options, Petrol and Diesel, the latter is the real focus for the company and comes in 4 trim levels.

The car gets bigger from outside and inside and even sexier. The Ultimate 3: Introduced in the Luxury and Sport Line, the all-new BMW 3 Series sets a new dimension in dynamism and elegance.

The car is produced (CKD – Completely Knocked Down) at the Chennai plant and the company expects the new3 series to be the volumes driver for the next six months.

The all India ex-showroom prices of thenew 3 Series are as follows –

BMW 320d                                   :           INR 28,90,000

BMW 320d Sport Line                :           INR 31,50,000

BMW 320d Luxury Line              :           INR 31,50,000

BMW 320d Luxury Plus              :           INR 36,90,000

BMW 328i Sport Line                :           INR 37,90,000

The all-new BMW 3 Series is the first model to feature the striking new design language; with classic BMW double round headlights, now topped off by ‘eyebrows’, reaching the edge of the kidney grille. The wide stance and striking corona rings in headlights give extra intensity to the classic BMW focused look and a more impressive on-road presence.

Some major design differences between the old and new 3 Series

The larger dimensions of the all-new BMW 3 Series (length +93 mm, wheelbase +50 mm) mean that the rear seat passengers can now enjoy extra legroom. Behind the fully contoured front seats, 14 mm of additional knee room and 8 mm of extra headroom further enhance the passenger’s comfort. The volume of the luggage compartment has been increased by 20 litres to a total of 480 litres.

The cockpit is angled towards the driver by seven degrees and puts all the important controls within easy reach to provide a sense of personal control and comfort. Seats in the all-new BMW 3 Series are electrically adjustable on both the driver and front seat passenger sides.

The BMW iDrive (the on-board Driver Information System) with 6.5 inch high-resolution display and BMW Radio Professional are featured as standard in the all-new BMW 3 Series. BMW Navigation Professional (integrated Global Positioning System – GPS), with an 8.8-inch high-resolution display and rear-view camera debut in the all-new BMW 320d Luxury Plus and all-new BMW 328i Sport Line. The full-color Head-Up Display in the all-new BMW 328i Sport Line projects driving information directly into the driver’s field of vision without diverting driver’s attention from the road ahead.

All models of the all-new BMW 3 Series also feature the new ECO PRO mode as standard, enabling efficient driving and reduced fuel consumption. Using the Driving Experience Control switch, the driver is able to choose between different driving modes to suit the driving conditions. (ECO PRO, Comfort, Sport and Sport+). *Sports+ available only in the new BMW 328i Sport Line.

The all-new BMW 328i accelerates from 0-100 km/hr in 6.1 seconds with a top speed of 250 km/hr and the all-new BMW 320d accelerates from 0-100 km/hr in 7.6 seconds with a top speed of 235 km/hr. BMW EfficientDynamics doubles the Sheer Driving Pleasure of the all-new BMW 3 Series with features such as Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Intelligent Lightweight Construction, Electronic Power Steering, 50:50 Weight Distribution and many other innovative technologies. The fact that the all-new BMW 3 Series is also very fuel efficient makes it an outstanding vehicle, the best in its class.

The new eight-speed automatic transmission performs smooth, almost imperceptible gear shifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. The all-new BMW 328i Sport Line also features Shift Paddles for facilitating more convenient manual gear shifts

BMW 3 Series Brochure