Ford Eco sport launch at auto expo, goes on-off line

Ford India is gearing to launch the hot sexy EcoSport SUV in India. The company is tight lipped on the same but one of the readers of IAB snapped the site which was online temporarily.

The next big thing after the Figo will be the all new EcoSport SUV in India from the American car makers stable.  Known internally as the B515, this next-generation EcoSport will be unveiled at the 2012 Auto Expo, followed by a launch in Brazil in the first few months of the year.

The mini SUV segment is slowly developing its own customer base, especially to those who aspire to drive SUV’s but don’t buy it due to its high price.

The Ecosport will be powered by Fords’ 90bhp, 1.5 litre DV5 diesel engine. Ford may also launch the Ecosport with a 1.2 litre petrol engine in a higher tune.

The current offerings in the mini SUV segment is only the Premier Rio which will find a mate soon with the launch of the new Mini Xylo.

The EcoSport has the right styling ques with upright stance, the high bonnet; generous ground clearance and subtle cladding make you think off-roader. Coupled with large 16 or even 17-inch wheels the mini SUV will surely be a hit.

The mini SUV will be positioned between the Classic and the Fiesta. Ford will price the SUV aggressively as Ecosport qualifies for the sub 4 metre category. Expect the pricing to be between 7-8 lakhs.

Image Source: IAB