Ford India’s ‘Midnight Sale’ Back With A Bang

Ford India will surprise customers with a special “Midnight Sale” on December 4, offering special discounts on its class-leading vehicles and reduced interest rates along with surprise gifts with the purchase of every new Ford car.

Ford’s dealerships across the country will welcome customers from 8 a.m. till midnight, repeating the “Midnight Sale” event held last year, which saw a huge increase in customers visiting its showrooms.

“After last year’s runaway success, we decided to bring back the ‘Midnight-Sale’ considering the needs of those consumers who have been looking at purchasing a car but are hard-pressed for time,” said Nigel E. Wark, Ford India’s executive director, Marketing, Sales and Service. “The uniquely designed event will make it convenient for them to buy a car besides offering an opportunity to avail great offers and win surprise gifts. This makes it the best day ever to buy a Ford car.”

Besides offering a significant opportunity for savings and special interest rates on the Ford product range, the ‘Midnight-Sale’ will also provide customers with a chance to win assured gifts worth upto Rs 2.5 crore. Every customer who books a car during the ‘Midnight-Sale’ will receive a unique code coupon (given at the dealership after booking of the vehicle) and can win gifts such as LED TVs, Blackberry phones, digital cameras and DVD players.

“One of the many things that make Ford stand apart from others is the driving experience and we will encourage all prospects to take a test drive to experience the joy in driving a Ford car,” Wark added.

Apart from the fabulous offers, discounts and prizes, there will also be fun activities such as Mehndi, magic shows, fun games and other exciting events at the Ford showrooms so that customers can bring along their families to be part of the car-buying experience.

Ford India has sold 111, 631 wholesales and export units so far this year, a 30 percent increase compared to January – November last year. Ford India’s sales and service network includes 200 outlets in 111 cities. The company plans to add several more service outlets by end of this year.