Ford India started its exports to South Africa. At a celebration ceremony held, Michael Boneham, president and managing director of Ford India, flagged off the first shipment of Ford India manufactured Ford Figos bound for South Africa.
“In addition to being a sales chart topper, the Ford Figo is the first small car to be produced and exported by Ford India and today’s consignment of 1,200 Figos to South Africa is a new exciting development for us.”
He added, “Given the rising demand worldwide for compact vehicles, we plan to accelerate our export strategy to not only enhance our business growth but also to further embellish India’s reputation as a major regional auto manufacturing hub.”
Ford India will export the 1.4L petrol and diesel Figo variants to Ford Motor Company of Southern Africa who plan to deliver the vehicles to their network of 123 dealerships by mid July.
The Figo shipment further extends an export relationship between Ford India and Ford in South Africa. In addition to diesel powertrains, the Ford India manufactured Ford Fiesta continues to be exported to South Africa. In June this year, Ford India also began exporting petrol engines to Thailand.