After the success of Ford Figo, Ford India is all set to enter the used car market once again. Few years back, Ford India had introduced its used car business Ford Assured in the Indian market in association with its dealership network.
However, the business soon closed down due to extremely poor response from the market. Ford launched the Ford Assured programme way back in 2002, to buy, re-condition and sell used cars of different Indian makes.
With major auto makers launching the used car programme Ford feels this strategy is good to develop a strong customer relationship across product portfolios. The used car business also helps reach a larger number of customers, give dealers additional revenue, extra volumes and help enrich the corporate image.