The country’s largest two-wheeler maker Hero Honda today reported its highest ever monthly sales at 5,05,553 units in October, registering a jump of 42.75 per cent over the same month last year. The company had sold 3,54,156 units in the corresponding month last year.
This is the first time that the company’s sales figure has crossed five lakh mark. Besides, for the 5th consecutive time, the company has recorded more than four lakh dispatch sales in a single month.
With the imminent exit of Honda from its 26-year old joint venture with the Hero group, the Munjals are now working on a new branding strategy for Hero Honda Motors — India’s largest motorcycle maker.
Sources say that the focus is likely to be move from mother brand ‘Hero Honda’ to individual product names such as Splendor, Passion, CBZ and Hunk. The company is currently in discussions with brand experts and market research agencies studying the changes that need to introduced, primarily on whether individual models like Splendor and Passion need be leveraged with the Hero tag.
Source: ET & FE