Hero Honda to become Hero Moto

Hero Honda, India’s largest two-wheeler maker will soon be rebadged as Hero Moto. The company which announced its separation from the parent company Honda a few months will launch the new band in a few weeks time.

Hero Group has applied for a name change from Hero Honda to Hero Moto. While the company has the rights to use the Hero Honda name till 2014, it is keen on promoting new product, to be introduced under the new name.

In March, the company hired international brand specialist Wolff Olins to give the world’s largest two-wheeler maker a new look.

According to the company, Olins will work on the company’s new brand identity, including brand architecture, name, logo and positioning.