India’s third largest carmaker Tata Motors and owner of Jaguar and Land Rover have started the assembly operations of JLR cars in India. Tata Motors opened its first factory in their Chakan plant in Pune.
The assembly is the same which was earlier used by luxury car maker Mercedes-Benz. The first carto be produced would be the Freelander 2 sports utility vehicle.
The Freelander SE variant is now priced at Rs. 33.88 lakh, ex-Maharashtra, which is around Rs. 2.5lakh cheaper than the CBU model while the , HSE retails at Rs. 38.15 lakh, cheaper by around Rs. 3 lakh.
Land Rover also plans for a engine plant in India where engines upto 2 litres will be manufactured. JLR sold 891 units in the last one year and is wants a larger pie of the growing luxury Indian car market.
BMW will also launch the new X3 in India which will be assembled at its Chennai plant. The Freelander 2 will compete with BMW X3 and AudiQ5 which is also assembled in India.