Land Rover has overtaken BMW as the country’s No.2 upscale SUV player in sales, helped by more number of models , competitive pricing and effective positioning in the market.
The luxury marque that Tata Motors acquired in 2008 and launched in India early last year sold 35 units compared to BMW’s 16 units in January, according to latest figures. Germany’s Audi has raced ahead of the pack with 114 units while Mercedes sold 6 units.
Land Rover models start from Rs 35 lakh and go up to Rs 1.11 crore while BMW’s entry price is a steeper Rs 55 lakh. The UK brand also sell its entire range, including the Freelander 2, Discovery 4 Sports Tourer, the Range Rover Sport and the Range Rover, in India. In contrast, BMW sells only the X3, X5 and X6 in India.
For Tata Motors, Land Rover sales are presently eclipsing those of Jaguar, the other marque it brought along with Rover. BMW, meanwhile, is looking to regain the initiative. The company plans to start assembling the X1, its entry-level SUV priced at a more competitive Rs. 26 lakh, at its Chennai plant.