Mahindra to launch Mojo in October, unveils logo

Mahindra Mojo 1

Mahindra 2 wheelers have unveiled the logo of the upcoming Mojo 300 motorcycle with the official launch on October 16th.

Mahindra Mojo will be a brand builder and will help establish Mahindra to further strengthen their image in the 2 wheeler industry.

The Mahindra Mojo 300 is powered by a 296cc liquid cooled, 4-stroke single-cylinder engine which produces max power of 27bhp at 8,000rpm and a peak torque of segment leading 30Nm at 6,500rpm.

Mahindra Mojo logo 1

The unique and distinct logo has a sharp impactful design, with which Mahindra Two Wheelers aims to create a distinct identity for its premium motorcycle. The logo was designed after extensive research into the needs and requirements of new age motorcycle enthusiasts as per the company press release details.

The stylized font draws inspiration from the overall aggressive edgy styling of the Mojo, while the sharp lines and angular intersections highlight controlled dynamism. The smooth chrome casing lends a premium and exclusive quality that is an innate part of the Mojo’s persona.

The logo amalgamates the motorcycle’s bold predator styling and unparalleled performance with Mahindra’s DNA of being bold, tough and masculine.  We believe it will appeal to motorcycle enthusiasts as it will be seen as an extension of their personality.

The company has also announced Twitter, Instagram and Facebook social media platforms.

The Mahindra Mojo 300 will be priced close to Rs. 2 lakhs. The Mojo 300 will compete with the likes of Kawasaki Ninja 300R, Honda CBR 250R, KTM Duke 390/RC 390 and Yamaha YZF-R3 in the Indian market.

Mahindra 2 Wheelers has showrooms in Mapusa, Panjim, Ponda and Margoa and is represented by Quadros Group in Goa.

Also read – Mahindra 2 Wheelers opens 3 new outlets in Goa