Malaysia’s Proton to drive in to India

Malaysian car maker Proton is keenly looking to enter the growing Indian automobile market to expand its overseas operations amid global demand slump.

Proton has been trying to enter the lucrative Indian auto market for some years and the company was reportedly in talks with home-grown auto major Mahindra & Mahindra as well as contract manufacturer Argentum Motors.

Apart from its annual report of last fiscal, where the company had marked India as one of the major target markets, Proton’s recent review states that it is studying the 12-lakh units strong Indian passenger car market.

Proton Holdings Berhad Managing Director H S Z A B Syed Mohamed Tahir said the company would intensify its export programme to diversify into various market segments and reduce dependence on the domestic market.

“On this note, we will be launching new programmes regionally, specifically in ASEAN, China, India and the Middle East. Proton will leave no stone unturned in our vision to strengthen our brand equity within the local and regional arena,” Tahir said in the latest review of the company’s performance.

Proton sells the following models in Malaysia: Gen.2, Satira Neo, Savvy, Persona, Saga, Waja and Perdana.

Source: Economic Times