Mercedes-Benz India maintained its strong growth trajectory in India, with 10% growth In June. The key growth driver for the period goes to the powerful, agile and luxurious new third generation M-Class, sporting the Mercedes-Benz new design language reiterating the philosophy of ‘Best or Nothing’.
The company has not disclosed the total sales figures. Mercedes-Benz India has planned more than 8 new models in the next two years which will help the company to regain its top spot once again.
Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India explains: “We are proud that the first 100 units of New M Class (Edition 1) costing over Rs 68 lakhs were sold within few days of the launch! We have sold 175 units of M-Class in the first month proving that our strategy to offer products loaded with features is well accepted by our customers & they are willing to pay a price for the same. He further added that “In falling market, only new product launches lift sentiments.
While our strategy of “Go to customer” by tapping them in tier II markets is paying off, our brand initiatives with AMG driving academy & STARDRIVE is delivering results over a period of time”.
The SUV market is growing at a rapid pace and our portfolio of SUVs has seen a rise of 41% compared to last year.
Mercedes-Benz’s strategy for the Indian market has been to continue offering high value cars to the discerning customers, delivering the best value to the customer while simultaneously ensuring sustained world class products, after sales and vehicle ownership experience. At present Mercedes-Benz is the only luxury car manufacturer with 71 touch points in 31 cities.