Mercedes Benz is planning to launch its small car, the A Class, in India in a couple of years.
With the growing luxury market in India, Luxury brands are now trying to tap the luxury small car market. The luxury small car market is still in its infant stage and currently only Fiat and Volkswagen have launched cars in this segment. Fiat has launched the Fiat 500 & Volkswagen have launched the Beetle in India.
Mercedes A- Class will be priced in the range of Rs. 16-20 lakh. Mercedes Benz officials have been talking about introducing this car in India for over a decade, but they kept delaying the launch. Experts say this may be due to doubts over whether a high-priced entry-level car would find enough takers here. BMW too has deferred introducing the MINI in India.
