Mercedes most likely to launch Bharat Benz trucks on 4th Jan

We have just received a mail from BharatBenz to block January 4, 2012. The mail says a formal invite will follow soon. We expect Mercedes to most likely launch Bharat Benz trucks on 4th January in India.

In 2012, the Indian trucking industry will see a groundbreaking change with BharatBenz trucks will be the new player to watch out.

On the 19th February 2011, Daimler, the world’s largest manufacturer of Medium- and Heavy-duty trucks unveiled its exclusive new brand of trucks for the Indian market. The brand, BharatBenz, will offer Indian customers an entire range of trucks from 6 to 49 tonnes across various applications.

The BharatBenz product range will draw on Daimler Trucks’ entire range of technological expertise in order to best address the special needs of Indian customers. The product range in the Light-duty segment is based on the Fuso Canter tried-and-tested platform, while the heavy-duty range is based on one of the Mercedes-Benz trucks platform.

The company will roll out trucks in 2012 from its manufacturing facility at Oragadam, near Chennai. Spread over about 160 hectares, the facility also houses a state of the art test track, which is a testimony to the promise of uncompromising quality and performance. Over one million kilometers of testing have already been achieved by the company. DICV has a total dedicated investment of over INR 4400 crs (approximately €700 million).

On the July 19th, Daimler AG announced the official launch of its Financial Services unit in India. Two out of five Mercedes-Benz cars and every fourth commercial vehicle of the Daimler group worldwide is financed or leased by Daimler Financial Services. The company to plans to replicate the same success in India.

Daimler Financial Services will also support sales with financial services for BharatBenz. Daimler Financial Services has announced an initial investment of USD 50 million as part of its market entry and has put in place an electronic point-of-sales system to deliver speedy loan approval decisions and contract processing across all Mercedes-Benz dealerships.