Luxury carmaker BMW is set to launch the British marque MINI brand in India. The company has already started its soft promotion with launch of MINI India facebook page.The cars will be launched officially at the 2012 Delhi Auto Expo.
MINI will have a separate dealer network for the cars with two new dealerships opening shortly in Delhi and Mumbai. BMW will bring in the entire range of the Mini – comprising its popular variants Cooper, Countryman, Clubdoor and the Cabrio. The top-end Clubman is likely to cost around Rs 30 lakh and come with a complete sports package and accessories.
The Mini brand will start at a price of Rs. 25 lakh.
“The Mini comes to India finally after years of hectic feasibility and surveys,” BMW India President Andreas Schaaf said, adding the company will showcase the car in the Auto Expo in January 2012.