Nissan Motor India Private Ltd. (NMIPL) in line with its ongoing campaign to build brand awareness to reach out to its target and prospective customers has started a new ‘EXPOSURE MARKETING’ initiative at high footfall areas across key cities in India.

Beginning in May 2010, this two-day activity will be held every Saturday and Sunday at a prominent mall in the city and will move to different location in a different city the following weekend thus covering the length and breadth of the country. The activity will continue until December 2010.

As part of the initiative, specially created pavilions with interactive LCD display kiosks are set up at these malls and visiting customers are encouraged to participate by specially trained Nissan Brand Ambassadors and guided to this pavilion. Through the interactive kiosks, each customer gets an overview on the Nissan heritage, its products and an opportunity to choose a model of their choice.

in Adding to all this excitement, during the pre-launch phase is a unique wire frame design of the soon- to-be-launched Nissan Micra on display providing curious customers a ‘touch and feel’ effect of the car before they get to see the real one at the Dealer showrooms. The actual car, would replace the wire-mesh design display once it is launched commercially in July 2010.

The Nissan Micra wire frame design to be displayed at the Nissan pavilion also highlights the engineering and design skills of a car enthusiast turned entrepreneur Faisal Nensey who specializes in re-designing and modification of cars in Mumbai.

During the two-day special activity, potential customers visiting the Nissan pavilion are offered with a variety of interactive programs like choosing the right Nissan product based on certain set of criteria and personal needs. Apart from the Micra, visitors are also exposed to Nissan’s existing range of products like X-Trail, Teana and 370Z.


Dates (2010) City/Location City/Location City/Location
May 8 & 9 Pune –SGS Mall South Delhi –Select City Walk Bangalore –Garuda Mall
May 15 & 16 Pune –Ishanya Mall Ludhiana –West End Mall Hyderabad – City Centre
May 22 & 23 Ahmedabad –Iskon Mall Chandigarh –DT Mall Chennai -Mayajaal
June 5 & 6 Ahmedabad –Himalaya Mall Gurgaon – Sahara Mall Cochin –Oberon Mall
June 12 & 13 Central Mumbai –Nirmal Lifestyle East Delhi –EDM Mall Chennai –City Centre
June 19 & 20 North Mumbai –Infiniti Mall Noida – Centre Stage Mall Calicut – Focus Mall
June 26 & 27 Jaipur –City Pulse Mall Bangalore –Forum Mall
July 3 & 4 North Mumbai –Inorbit Mall Jaipur – MGF Mall Hyderabad –GVK-1
July 10 & 11 Coimbatore –Cherran Shopping Centre
July 17 & 18 Pune –SGS Mall Bangalore –Garuda Mall Bhubaneshwar –Pal Heights
July 24 & 25 Pune –Ishanya Mall Ludhiana –West End Mall Cochin –Oberon Mall
Aug 7 & 8 Goa –Inox Multiplex South Delhi –Select City Walk Trivandrum –Big Bazaar
Aug 14 & 15 Gurgaon –Sahara Mall Calicut –Focus Mall
Aug 21 & 22 Ahmedabad –Iskon Mall Chennai –City Centre
Aug 28 & 29 Ahmedabad –Himalaya Mall Jaipur –City Pulse Mall Chennai -Mayajaal
Sept 4 &5 North Mumbai –Infiniti Mall Jaipur – MGF Mall Vijayawada –Big Bazaar
Sept 11&12 Bhopal –Jyoti Talkies Campus Noida –TGIP Mall Coimbatore –Cherran Shopping Centre
Sept 18 & 19 Lucknow –Fun Republic
Sept 25 &26 South Mumbai –Atria Mall