Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, has announced that its new Sub 4 metre Verito will be named the ‘Verito Vibe’. The much awaited launch of the ‘Verito Vibe’ is scheduled next month. The ‘Verito Vibe’ is indigenously designed and developed by M&M and is smartly packaged in a sub-4 metre length on the proven Verito platform.
The ‘Verito Vibe’ will be packaging the well acclaimed strengths of class-leading space and comfort, robust build and the ever reliable 1.5 Litre dCi Diesel Engine. The Verito Vibe will sport some first in class styling elements in this younger and sportier avatar.
Mahindra has decided on the name ‘Vibe’ for its newest offering, with the aim of conveying a distinctive youthful and vibrant imagery. ‘Vibe’ targets the socially aware, young consumer of today.
The Verito Vibe marks the entry of Mahindra in the high volume sub 4 metre segment. According to Mahindra, while developing this product the company has paid particular attention to making this car look different and appeal to customers with its young and sporty looks and that too without compromising the benefits which our existing Verito has to offer.