Mercedes Benz India announced its foray into the pre-owned car business in the country, which will bring down the cost of owning a vehicle from its stable to as low as Rs. 15 lakh. Mercedes-Benz started its pre-owned cars programme, Proven Exclusivity, in 2009 globally and is operating across 35 countries.
Mercedes Benz India Managing Director and CEO Wilfried Aulbur:
“Now we are bringing this to India to make the dream of many customers to own a Mercedes-Benz even more achievable,”. By the pre-owned programme, customers can own a Mercedes Benz for as low Rs. 15-18 lakh as against Rs. 26-28 lakh for a brand new, entry-level C Class model.
Proven Exclusivity dealers will sell only cars not older than six years will be available. Currently the company is making the facility available in six dealer outlets across four cities, Delhi, Mumbai, Ahmedabad and Chandigarh, initially.
By the end of the year, another 6-8 additional outlets will be added, where pre-owned cars will be available.
Proven Exclusivity expects the pre-owned car business to account for 10-15 per cent of its car sales by 2011. The company is also gearing up to enter the car finance business as it looks to push sales in India amid increasing competition from rival BMW.