Toyota Flags off the First Ever Etios Motor Racing

Toyota set in motion the motorsport careers of 25 promising young racers at the highly anticipated Etios Motor Racing (EMR) Exhibition Race being held at the Madras Motor Race Track, Chennai on the 4th and 5th of August, 2012.

Apart from a Grand Opening Ceremony, there were a host of exciting activities to engage all age groups including Celebrity Races, Dealer/ Media Races, SUV Zone, Karting Zone, Children’s Learning Zone, ‘Design your EMR Car’, and much more. Toyota also invited two internationally acclaimed guest drivers, Akira Iida- ace Japanese driver and Ben Collins, formerly known as the Stig, to enthrall the spectators with their driving prowess in the EMR cars.

The EMR Exhibition Race is being held close on the heels of the launch of the Company’s new brand campaign called ‘Waku-Doki’, meaning excitement, joy and fun. Putting this into context, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor, said, “In line with our international theme of Waku-Doki we introduced EMR to connect with the Indian youth through the sheer joy and excitement that it brings. We are very happy that EMR is seen as an ideal grass-roots category for young drivers to learn and make their way up in the motorsport ladder. With EMR we are committed to contributing to Indian motorsports for years to come.”

After the Exhibition Race this weekend, in the offing is the Second Exhibition Race in the first weekend of October, 2012 in Delhi, and a number of interesting events based around EMR before the single-make series begins in the second half of 2013.