Toyota also announced that bookings for the Fortuner will reopen on January 1 2011. The bookings were last reopened on July 2010 for a period of one month. The Fortuner launched in Aug 2009 has since sold more than 15000 units acquiring 57% market share in the mid SUV segment.
Toyota has registered a growth of 38% in sales in the year 2010, compared to last year. It sold 74,759 units in the calendar year 2010 against 54,320 units in 2009.
Commenting on the sales for the year 2010, Mr. Sandeep Singh, Deputy Managing Director-Marketing, Toyota India said, “We are very happy with the response we have received from our customers in 2010. This year has witnessed the most important launch in the history of Toyota in India – The launch of Etios and the unveiling of the hatchback Liva.
The first batch of Etios – more than 400 units – have already been dispatched to the dealerships and we have begun delivering vehicles to the customers. The vehicles are on display at most of our dealerships.
In 2011, we look forward to:-
a) The launch of the hatchback Liva in April
b) Establishing the brand of Toyota among the masses with the Etios and hatchback Liva
c) Giving our customers a Q Class Experience