Toyota’s Etios Motor Racing Exhibition Race in Chennai this Weekend

In line with its global philosophy and the company’s latest marketing campaign, Waku Doki, which means excitement, joy and fun, Toyota Kirloskar Motor is taking the excitement of the  Etios Motor Racing (EMR) to the next level with its first Exhibition Race at the Chennai race track on the 4th and 5th of August, 2012.

This event will mark the debut of 25 promising racers who have been chosen after rigorous selection rounds from more than 3000 aspiring candidates who had registered. The EMR Exhibition Race promises to be a fun-filled Toyota motorsport event, and apart from the final 25 drivers battling it out for the first time on the race track, spectators will be able to witness the racing prowess of local and international racers.

A host of activities have also been planned to keep the spectators engaged, and in order to reach out to motorsport enthusiasts across the country, Toyota has tied-up with Neo Sports for the year 2012.  All the EMR action for this weekend will be aired on Neo Sports on Sunday, August 5th between 1500 to 1800 hrs.

Toyota has also invited Iida Akira and Ben Collins as guest drivers for the inaugural race.

The Activities:

–          Grand Opening Ceremony

–          Toyota Car Line-up

–          Celebrity Races

–          Special Guests

–          SUV Zone

–          Karting Zone

–          Children’s Learning Area

–          Face Painting/ Tattoos

–          Design Your Car

–          EMR Merchandised