TVS Teenz faces the axe due to low sales

The electric 2 wheeler market which showed good growth initially is now facing tough times. Many companies are facing falling sales and with no government support there are very less who opt for electric vehicles.

TVS too is facing a similar trend and have put its production of Scooty Teenz on hold due to lukewarm response.

The company has shelved plans to launch electric three-wheelers and stopped production of battery powered Scooty Teenz scooter.

“We have an electric three-wheeler, which we had planned to introduce but there is no market for such products. So we don’t have any plans to launch it now,”. Also, it has no immediate plans to resume production of its electric scooterette, Scooty Teenz Electric, which it stopped manufacturing since May 2009, TVS Motor Co Marketing President H S Goindi said.

TVS had launched the ‘Scooty Teenz Electric’ in April 2008 with high hopes of selling around 40,000 units per year. However, the electric scooterette with an ex-showroom price of Rs 29,900 at the time of launch failed to meet expectations.