As part of the brand’s partnership with this season of the IPL, Volkswagen has announced that it will auction an All-new Passat during the tournament and donate its proceeds to the World Wildlife Fund (WWF)-India.
The auction will be online, starting April 25, 2011 for 10 days and routed through the IPL official website to eBay for the transaction. The winner of the auction will be given the car in a ceremony just before the start of the finals of the tournament.
The All-new Passat will be in the Highline trim, Cashmere Brown, and the unique thing about the car will be the signatures of all the team captains on its bonnet. The car will also come with an autographed cricket bat.
Commenting on the auction, Mr. Lutz Kothe, Head of Marketing and PR, Volkswagen Group Sales India Pvt Ltd said, “We chose to auction our newest product, the All-new Passat and donate its proceeds to an organization like the WWF which is dedicated to conserving the environment i.e. also in line with our Think Blue campaign. The All-new Passat is on display at all the stadiums of the IPL matches and we are very happy with the response that we have received since its launch late last month.”
Highlights of the All-new Passat (Highline)
- Attention assist (Fatigue detection system)
- Touchscreen music system with MP3 player incl. 6 CD changer, SD Card reader, Aux-in & 8 speakers; Mobile Device Interface MEDIA-IN with USB adapter cable in glove compartment, Bluetooth telephone preparation with access to phonebook & messages
- Color multifunction display
- 12 Way electrically adjustable front seats
- Driver seat with 3 position memory
- Front Climate seats – active air-conditioned front seats
- Exterior mirrors, electric. Adjustable, foldable, heated & with auto-dimming on driver’s side with memory
- Tyre pressure monitoring system
- Park Assist (self parking system)