Yamaha eyes deluxe, premium bike segments

India Yamaha Motor  said it is eyeing a market share of 20 per cent in the deluxe and premium segments by 2010-end.

The company currently has a market share of 12 per cent in the deluxe segment. The company’s overall domestic market share is around 3.5 per cent, which it now targets to take to 10 per cent by 2012-end.

“We have been receiving an overwhelming response for our premium and deluxe segment models. We have clocked a robust performance so far and should achieve a market share of 20 per cent in the deluxe and premium segments by this year-end,” India Yamaha Motor National Business Head Pankaj Dubey told”. “Our domestic sales continue to be strong for our premium segment products like YZF-R15, Fazer and FZ-16. In the deluxe segment, we have succeeded in garnering a market share of 12 per cent,” Dubey said.

On the highly-contested 110 cc bike segment, Dubey said, “We are eyeing a larger share in the entry-level segment. We will take a bigger initiative in this segment by creating awareness among our customers about our entry level bikes.”

Yamaha sold close to 2.2 lakh units last year and is targeting around 40 per cent growth in 2010. Yamaha sold 1.1 lakh units of its FZ series last year and is expecting to increase sales to 1.4 lakh units by the end of this year. “Our FZ series is doing very well in the Indian market. We expect to achieve the target of 1.4 lakh units by this year-end,” he said.

The company also plans to scale up its dealership network to 450 from 427 at present pan-India by December 2010. “We have 427 dealers and intend to increase the number to around 450 by this year-end. We are now strengthening our existing network and will focus more on getting closer to our customers in providing products and services,” he said.

Source: ET