Yamaha Indian has begun taking bookings of its all new Yamaha Ray scooter. Unveiled at the 2012 Auto Expo, the Ray scooter is expected to be launched by end of August or early September.
The Japanese two-wheeler maker is currently popular in the premium segment will take on the like of Hero, Honda, TVS, Mahindra and Suzuki to battle the scooter segment which has seen some tremendous growth in the last one year.
The company has signed up Bollywood diva Deepika Padukone as the face of Yamaha Scooters in India. Promotions and marketing of the scooter has commenced. The scooter is targeted mainly for the feminine group but it may also attract the masculine group due its edgy styling. Yamaha may plonk in the 100-125cc engine made for Indian market which will focus on the right balance of power and mileage (Kitna Deti Hai J).
Yamaha has also announced a special contest where one has to guess the price of the scooter and if your guess is correct you could win a Yamaha Ray scooter. Also all advance bookings will get assured gifts.
Click on the link to meet Deepika: http://www.raymystory.com/
Yamaha will be producing the Ray scooter at its Surajpur plant in Uttar Pradesh and has also expanded capacity for the same.
The Ray will have some tough competition from Honda, TVS and Suzuki which are currently the market leaders. The Activa & Dio are the most preferred followed by the TVS Scooty and Suzuki Access. Yamaha will have to launch a superior product in terms of comfort, features and mileage if the company plans to make a dent in the scooter market.