Indian two wheeler companies cannot ignore the commuter segment just like the four wheeler makers cannot overlook the compact or A2 segment. The Japanese company which has just set-up its new R&D centre in India plans to add new models to its current line-up. Yamaha will launch India specific 100-110cc low cost global motorcycle.
The commuter 100-110cc forms the backbone of two wheeler industry in India accounting for 70% of sales. In this segment Yamaha has little or no much presence even after offering 3-4 models. Hero Motocorp is the market leader followed by Bajaj & Honda which has made considerable development in this segment. Suzuki also has launched the Hayate and roped in Bollywood Actor Salman Khan to increase sales.
With competition rising and Indian customer getting spoilt with choice, Yamaha will have to launch a new technologically advanced motorcycle if the company wants to make a dent in this segment a similar strategy followed by Bajaj with the launch of Discover 100T.
Yamaha is working on to roll out a motorcycle priced at around $500 from India which is going to become the global hub for development of low-cost bikes, and will be exported to other countries in Africa and Latin America.