Yamaha unveils its FZ series in a whole new look

Yamaha India launched the new look FZ series in India. The bike gets new colour schemes and will be powered by the same 153cc engine.

The FZ Series now kick start option as standard along with the electric start. The new FZ will be available at a price of Rs. 67,000, FZ-S at Rs. 69,000 while Fazer will bear the price tag of Rs. 74,000. All these prices are Ex-showroom Delhi.

Officail Press Release

Introduces an exciting new range of colours and graphics that would adorn these spectacular bikes

New Delhi, 12th May, 2011: With its focus on consistently delivering innovation and novelty to its valued customers, India Yamaha Motor has introduced new variants of the FZ, FZ-S and Fazer bikes of its popular FZ series with a complete makeover.

Vibrant colours will adorn these muscular machines along with new logos and graphics to match the changing tastes of the discerning customers. The launch will be complemented by an aggressive media campaign featuring Yamaha brand advisor in India and Bollywood heartthrob – John Abraham.

All the models – FZ, FZ-S and Fazer of the FZ family will now have a kick start option and will continue to sport the signature Yamaha look that instills a sense of pride in ownership.

After much research on colours and customer preferences, Yamaha has introduced four new colours for FZ-S – Golden Streak, Competition White, Black Cyber Green and Yellow Streak. All four colours of FZ-S have different characteristics which speak for themselves and at the same time maintain their earlier positioning of being the ‘Lord of the Streets’.

Fazer will also be seen in four new colours – Competition White, Black Cyber Green, Midnight Black and Lava Red while FZ will be available in two new colours – Midnight Black and Lava Red. The overall idea is to have freshness in the product category which is in line with the company’s promise to give newness to its customers.

Speaking about the bikes, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor, said, “The FZ series has gained immense popularity among youngsters since its launch in September 2008. The introduction of the FZ series in a whole new look is in line with our strategy to consistently provide our customers with fresh and new offerings.

These bikes have been instrumental in taking our sales to a higher trajectory. We are confident that the new variants too will be an instant hit among the biking enthusiasts. We have also charted out an extensive plan for the promotional campaign of the new variants featuring our brand advisor John Abraham.”

The new FZ will be available at a price of Rs. 67,000, FZ-S at Rs. 69,000 while Fazer will bear the price tag of Rs. 74,000. All these prices are Ex-showroom Delhi.

Yamaha will follow a 360 degree approach for the promotional strategy of these new offerings covering all the elements of television, print and web. For the television commercial, Yamaha will bring on board its brand advisor John Abraham who, along with the products, will take centre stage in the commercial.

With the Triple Macho concept projecting the muscular silhouette, muscular body parts and muscular chassis, the 153cc FZ series bikes reflect visual expression of performance.

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.

IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic & export markets.

With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).