Ford India has reported a 237% jump in sales in the first half of the current financial year (April – September) compared to last year, with total sales of 47,902 vehicles, more than triple the 14,209 sales made in April-September 2009. In addition, Ford enjoyed another good sales month in September with 8,380 unit sales recorded. This is up 146 % compared to the 3,405 sales reported in September 2009.
The surge was driven by sustained demand for the record-selling Figo. Since its launch in March, Figo continued to be a stellar performer and the demand is expected to surge further in the upcoming festive season. With the second shift running in full steam, Ford expects to cross the 50,000 production milestone coinciding with the start of the festive season.
Michael Boneham, president and managing director, Ford India, said, ”We are delighted and excited about the prospect of celebrating the 50,000th Figo milestone in the next few weeks. The Ford Figo has been a stellar performer and we begin celebrating this milestone with the ‘Discover Smart’ campaign running through-out the festive season.” Besides Figo, there is also strong consumer interest in the new Ford Endeavour 4×2 automatic transmission SUV variant launched in early September.