HM to launch 4 new Amby variants, revises Startegy

Hindustan Motors (HM), one of the oldest car makers in the country, is working on completely overhauling its flagship Ambassador model, and plans for new four variants to be launched within 12-15 months.

HM may also introduce a new vehicle in the passenger car segment, which would be only its third after the Ambassador and Contessa models. The company may use a new brand for its new products. No much details about the new brand is currently present.

“Over the next 12-15 months, we will bring out four variants of the Ambassador. The new cars will be differentiated (from existing models) both externally and internally,” Managing Director Manoj Jha said.

The first new variant of the Ambassador is slated to hit the market in the first quarter of the next financial year. The proposed new models are likely to be introduced in India in early 2012. But the existing model of the car will not be phased out.

Hindustan Motors plans to double the number of dealerships across India to about 160 in the next one year. It is also collaborating with an overseas company on a new engine for increased torque and better fuel efficiency for the Ambassador, which will be ready by August 2011.