Maruti launches Ritz AT @ Rs. 6.5 lakhs, seems very pricey

Ritz VX automatic.jpg

Maruti Suzuki launched the Ritz Automatic in the Indian market at Rs. 6.15 lakhs. Maruti has launched the face lifted Ritz in 3 phases: first the diesel variant in September followed by the petrol variant in November.

The Automatic variant is available on the VXi variant only. ABS & EBD is available as an option on the Automatic variant.

New features include:

  • Integrated Rear Spoiler
  • Boomerang Tail Lamps
  • Driver Seat Height Adjuster
  • New Premium Dual Tone Interiors
  • New Audio System with USB
  • Intelligent Spaces (Under Seat Tray, Coin Receptacle, Shopping Bag Hook)

The petrol variant starts at Rs. 4.28 lakhs while the diesel variant starts at Rs. 5.35 lakhs. (ex-showroom Delhi)

Other Automatic options in the same segment

Hyundai offers the i10 with Automatic option in two trim levels: Sportz AT GLS at Rs. 533,950 & Asta AT WS GLS at Rs. 627,290. Honda also have introduced the Brio with a automatic gear box as an option. The S (O) AT is priced at Rs. 574,000 while the top model VAT is priced at Rs. 599,000.

In comparison to the i10 & Brio, the Ritz Automatic seems to be pricey. Maruti is certainly charging a premium for the Ritz AT and this may make the customers consider competition models over the Ritz.