Mercedes is leaving no stone unturned to get back the number 1 spot in India after losing it to BMW for the last 3 years. Mercedes-Benz will launch their A-Class and B-Class models in India.
Peter Alexander Trettin , president and CEO of Daimler’s central/eastern Europe, Africa and Asia regions: The new range of A and B Class cars are currently under development and would be launched globally in 2013 (market introduction in 2012) along with India in the same year with Mercedes looking at developing right-hand-drive versions from the beginning.
Mercedes-Benz A and B Class range are mainly compact hatchbacks. Dont expect the prices to be below the 10 lakh mark and we feel it will above Rs. 15 lakhs. Mercedes may plan to bring the cars as CKD, considering the high CBU prices.
With high local content, it could help Mercedes to price the cars competitively. Audi is also considering the A1 and BMW is planning to launch the MINI brand in India. This could certainly lead to price wars with the end customer getting good deals.