Tata Ace crosses one lakh sales

Tata Motors mini truck ‘Ace’ has crossed one lakh sales in the domestic market in 2009-10, claiming that it became the first goods commercial vehicle brand to achieve the feat in a single year.

In 2009-10, the sales of the Tata Ace crossed the one lakh mark to reach 110,032 units. It has thus become India’s only goods commercial vehicle to achieve the milestone. Tata Motors said in a statement. The company sells four different variants of Ace in the Indian market.

The Ace was launched in May 2005 as a mini-truck with a sub-one tonne payload. During 2005-06, the vehicle recorded sales of about 30,000 units. The following year saw the sales of the model growing by more than double to over 70,000 units.

In 2007, Tata Motors had launched a passenger carrier ‘Magic’, developed on the Ace platform. The sales of Ace and Magic together have crossed 150,000 units in 2009-10.

Source: ET